Latitude is a for-profit creative agency, powered by purpose. In November 2009, Krista and her husband were in their 30s and, as she told me, “chasing the American dream really hard.” They were being financially successful but lacked a level of meaning and purpose. It was during a trip to Haiti that they witnessed extreme poverty for the first time. In response to this life-changing experience, they decided to form a social enterprise. In order to avoid debt, Krista, her husband, and two small children moved into her parents’ basement. Their company, Latitude is a for-profit, full-service creative agency. They do amazingly great work in brand design and experience design. What…