027, Tim Fargo, Tweet Jukebox | Lessons on Starting Your Business

027, Tim Fargo, Tweet Jukebox | Lessons on Starting Your Business

Tim Fargo might know a little something about attracting, converting and retaining new customers. He grew Omega Insurance Services from a three person operation in an extra bedroom to over 300 employees and with revenues in excess of $20 million. After selling Omega, Tim tried his hand at several businesses, some of which were not successful.

Tim is the author of the best seller, Alphabet Success, an investor in numerous businesses, and an active adviser to several start-up firms. Today he is the founder of Tweet Jukebox, a software as a service (SaaS) content management system for your Twitter account. Tim launched Tweet Jukebox with only a freemium model. He initially built a user base of around 24,000 people. When he launched the paid model, he converted around 3% of his freemium customers to paying customers, which is an amazing conversion rate.

In this interview with Social Entrepreneur, Tim talks about the bad, the good and the great of starting up a business and attracting your first customers.

Key quotes from the interview:

[spp-tweet tweet=”“Being early isn’t always the advantage people think it is.” @alphabetsuccess”]

[spp-tweet tweet=”“Just because there are other competitors in a space, don’t shy away from it.” @alphabetsuccess”]

[spp-tweet tweet=”“I encourage people to stay close to their work when they’re launching something.” @alphabetsuccess”]

[spp-tweet tweet=”“The way you make the most awesome helpdesk is to keep changing your product so that you don’t need one.” @alphabetsuccess”]

[spp-tweet tweet=”“When you’re getting started, the real mandate is: sell it, ship it and get paid.” @alphabetsuccess”]

[spp-tweet tweet=”“Success is like sausage. You’d be surprised what goes into it.” @alphabetsuccess”]

Resources:

Also Mentioned in this Episode:

Best-Selling Author, Speaker, and Coach
About the Author
Tony Loyd is a best-selling author, keynote speaker, and coach. He facilitates the growth of purpose-driven changemakers so that they can thrive and increase their impact. Tony has been personally trained in the science of climate change by former Vice President Al Gore, Chairman of the Climate Reality Project. The Climate Reality Project is a grassroots network of more than 20,000 trained leaders who live and work all over the world. Tony is the Executive Producer of the podcast Social Entrepreneur where he shares positive stories from underrepresented voices, focused on solutions. Social Entrepreneur is downloaded more than half a million times in over 180 countries. He is a TEDx speaker and the best-selling author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. He is a former Fortune 500 executive with companies such as John Deere, Medtronic, and Buffalo Wild Wings. He has extensive experience in strategic planning, talent management, and leadership development.

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