034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

Russ Stoddard of Oliver Russell has been building purpose-driven brands for 25 years.

Purpose matters. 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, according to a study conducted by Cone Communications. In another study conducted by World Federation of Advertisers and Edelman, 60% of people said that they are actively seeking brands with a sense of purpose. And, according to Deloitte’s 2015 Millennial Survey, six out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer.

Russ Stoddard of Oliver Russell builds brands for purpose-driven companies. He’s been at this for 25 years and so he’s learned quite a bit about the intersection of purpose and branding. And his understanding continues to evolve. Oliver Russell is a certified BCorporation and the first public benefit corporation in Idaho.

Russ came to my attention in 2015 when he published three very useful white papers on “How to Build a Purpose-Driven Company.” You can find them here: http://bit.ly/PurposeWP


About the Author
Tony Loyd is a TEDx speaker, podcast host and the author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. He is a former Fortune 500 executive with extensive experience in strategic planning, talent management, and leadership development. Tony is the host of the podcast Social Entrepreneur where you can hear the stories of changemakers who are making an impact on the world.

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