061, Raj Sisodia, Conscious Capitalism, Inc. | Shakti Leadership, Embracing Feminine Energy

061, Raj Sisodia, Conscious Capitalism, Inc. | Shakti Leadership, Embracing Feminine Energy

Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement. His books Firms of Endearment and Conscious Capitalism were major influences on my thinking about social entrepreneurship. They are part of the reason that I produce Social Entrepreneur today.

In this interview, Raj describes the research he conducted on marketing and how he began to understand that there was a better way of doing business – a more conscious form of capitalism. He also talks about his new book Shakti Leadership: Embracing Feminine and Masculine Power in Business.

Conscious Capitalism Quotes from Raj Sisodia:

“Joseph Campbell talked about, you need to find your bliss, and you can also follow your heartbreak.”

“It felt like we were spending more and getting less [from marketing].”

“If you look at the overall impact of about a trillion dollars of spending on marketing, on the lives of customers, and the performance of companies as well as generally on society, I found that there was not a strong positive impact. In fact there were in many ways negative impacts.”

“The paradox of profit is, if you pursue profit resolutely with a single-minded focus, you will do things that will harm your ability to generate surplus in the long term.”

[spp-tweet tweet=”‘Profits cannot be pursued. Profits ensue. They are the outcome.’ @RajSisodiaCC, @ConsciousCap”]

“This views business as an interconnected, interdependent living system.”

[spp-tweet tweet=”‘A conscious business calls for a different kind of leader with different motivations.’ @RajSisodiaCC, @ConsciousCap“]

[spp-tweet tweet=”‘The way we lead impacts the way people live.’ @RajSisodiaCC, @ConsciousCap“]

“These companies tend to reflect a lot more of the so-called feminine energy.”

[spp-tweet tweet=”‘There’s a lot more talk about caring and compassion and nurturing and relationships.’ @RajSisodiaCC, @ConsciousCap“]

‘Many of these companies talk openly about building a business on love.’ @RajSisodiaCC, @ConsciousCap 

“After the 19th Century we ended slavery, in the 20th we ended totalitarianism. I think in this century we end the oppression and suppression of women and the feminine.”

[spp-tweet tweet=”‘Articulate what you stand for and make it explicit.’ @RajSisodiaCC, @ConsciousCap“]

“Keep in mind that we are also citizens.”

Conscious Capitalism Resources:

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About the Author
Tony Loyd is a best-selling author, keynote speaker, and coach. He facilitates the growth of purpose-driven changemakers so that they can thrive and increase their impact. Tony has been personally trained in the science of climate change by former Vice President Al Gore, Chairman of the Climate Reality Project. The Climate Reality Project is a grassroots network of more than 20,000 trained leaders who live and work all over the world. Tony is the Executive Producer of the podcast Social Entrepreneur where he shares positive stories from underrepresented voices, focused on solutions. Social Entrepreneur is downloaded more than half a million times in over 180 countries. He is a TEDx speaker and the best-selling author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. He is a former Fortune 500 executive with companies such as John Deere, Medtronic, and Buffalo Wild Wings. He has extensive experience in strategic planning, talent management, and leadership development.

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