068, Founding and Funding, Part 1 | Jackie Biederman and Tony Loyd

068, Founding and Funding, Part 1 | Jackie Biederman and Tony Loyd

Founding and funding a social enterprise: how do you start and what do you do? Every Friday in April we’re going to talk about practical tips to help you become a startup founder and how to fund your dreams. Today, we’re going to kick it off by discussing the series with practical advice. The series will touch on 10 different themes:

  1. Personal Development – Self-awareness, self-management, social awareness, relationship management
  2. Determine my aspirations – Social impact, freelancer, join a company, found a startup, create a small/medium enterprise, system-wide change
  3. Design the business – Customer empathy, ideation, problem definition, rapid prototyping, minimally viable products, field testing
  4. Define the business – Business model, customer segments, value proposition, product-market fit, channels, partnerships, cost structures, revenue streams
  5. Fund the business – Bootstrapping, pitching, friends & family, crowdfunding, angel investors, seed funding, venture capital, Series A
  6. Launch the business – Structure, competitive advantage, product development, pricing, distribution, IP
  7. Customer relations – Find first 100 customers, awareness, attraction, conversion, retention, resell, upsell, build a tribe
  8. Scale the business – Sales, marketing, online presence, SEO, social media, defining choke points
  9. Optimize the business – Impact assessment, business metrics, systems, automation, templates
  10. Lead the business – Strategy, communication, hiring, coaching, managing, motivating, creating culture

To help us kick off the series, I brought in a co-host, Jackie Biederman of the Changemaker Podcast. In this episode of Social Entrepreneur, we talk about:

  • What are the goals for this series? [spp-timestamp time=”00:5:34″]
  • What topics will be covered? [spp-timestamp time=”00:8:07″]
  • Why are you qualified to talk about this? [spp-timestamp time=”00:11:50″]
  • Planning versus doing: which is more important? [spp-timestamp time=”00:14:06″]
  • What makes a great leader? [spp-timestamp time=”00:17:21″]
  • What are some tips to increase our sense of self-awareness? [spp-timestamp time=”00:20:19″]
  • What advice do you have on bootstrapping? [spp-timestamp time=”00:32:47″]
  • What are the biggest pitfalls for social entrepreneurs to avoid when founding and funding a company? [spp-timestamp time=”00:37:29″]
  • How do you know when it’s time to stick with an idea and when it’s time to let go? [spp-timestamp time=”00:41:42″]
  • What practical recommendations do you have for social entrepreneurs that they can apply today? [spp-timestamp time=”00:43:33″]
  • What is one unexpected but important lesson you’re learning as you are founding and funding your company? [spp-timestamp time=”00:45:18″]
  • A call to action [spp-timestamp time=”00:47:56″]

Mentoring Giveaway:

Throughout the month of April, we’re giving away ten one-on-one mentoring calls to help you launch or grow your social enterprise. We’ll be drawing each week. To enter, go to http://tonyloyd.com/coaching

Founding and Funding Resources:

About the Author
Tony Loyd is a TEDx speaker, podcast host and the author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. He is a former Fortune 500 executive with extensive experience in strategic planning, talent management, and leadership development. Tony is the host of the podcast Social Entrepreneur where you can hear the stories of changemakers who are making an impact on the world.

1 comment on “068, Founding and Funding, Part 1 | Jackie Biederman and Tony Loyd

  1. Bryan Thomas says:

    Thanks so much for the incredible information, Tony and Jackie!

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