142, Gidon Bromberg, EcoPeace Middle East | Connecting Environmental Protection and Peace in the Middle East

EcoPeace Middle East uses environmental protection as a means of peacebuilding and peacebuilding as a means of environmental protection.

In 1993, the Oslo Peace Accord was signed by the government of Israel and the Palestine Liberation Organization (PLO). It attempted to create a framework that would eventually lead to the resolution of the Israeli–Palestinian conflict. At the time, it appeared that a permanent peace in the Middle East was imminent.

In light of the coming peace, developers rushed in. “There were 50,000 new hotel rooms being proposed around the Dead Sea,” says Gidon Bromberg of EcoPeace Middle East. At the time, Gidon was a student at American University in Washington, D.C. As part of his Master’s thesis, he proposed an important question. “I asked the question…is peace going to be good for the environment?” He did not like the answer.

Gidon recognizes how interconnected the ecosystem of the Middle East is. Water, pollution and environmental degradation do not respect national boundaries. Tens of millions of people live in close proximity across the Middle East. The Jordan River Basin, the Gulf of Aqaba and the Dead Sea are eco-systems shared across borders, cultures and religions. Therefore, despite traditional enmity, regional cooperation on environmental issues is required.

Gidon proposed a first-of-its-kind gathering of environmental non-governmental organizations (NGOs) from across the Middle East. Because of his youth and inexperience, his idea was met with cynicism. Gidon told me, “I met with about a dozen people who said to me, ‘Nice idea. Come back to us when you’re older.’”

Gidon was not willing to take no for an answer. After his initial meetings, he followed up with a letter. One of the people that received his letter called him and offered to fund the meeting. In December, 1994, Egyptian, Israeli, Jordanian and Palestinian environmentalists met at Taba, Egypt with the shared goal of sustainable development and peace across the region. This meeting was the origin of the organization known today as EcoPeace Middle East.

EcoPeace uses both a “top-down” (advocacy) approach and with a “bottom-up” (community) approach.

They maintain independent offices with a Director in each office: Munqeth Mehyar (Amman), Nader el Khateeb (Bethlehem), Gidon Bromberg (Tel Aviv). And yet, they operate as one unit. This allows for a cultural-specific approach with one shared objective: to protect their shared environmental heritage. In this way, they are able to advance both sustainable regional development and the creation of necessary conditions for lasting peace in the Middle East.

Social Entrepreneurship Quotes from Gidon Bromberg

“The reason we, as entrepreneurs, have been able to succeed is, we’re constantly trying to learn.”

[spp-tweet tweet=”‘We were actually the model of how peace could take place.’ @gidonb, @EcoPeaceME”]

“We are making a new path on what environmental peace building is all about.”

[spp-tweet tweet=”‘Half of our program is bottom-up. It’s community-based.’ @gidonb, @EcoPeaceME“]

[spp-tweet tweet=”‘It’s a whole watershed approach.’ @gidonb, @EcoPeaceME   #WASH“]

“The streams cross the borders. The groundwater doesn’t stop at any political barrier.”

[spp-tweet tweet=”‘Many of our problems are cross-border problems.’ @gidonb, @EcoPeaceME“]

“You can only create a constituency in support of working cross-border when you speak to the self-interest of your own community.”

[spp-tweet tweet=”‘How else are we going to solve the critical issues that affect your child?’ @gidonb, @EcoPeaceME“]

[spp-tweet tweet=”‘We often start with school kids.’ @gidonb, @EcoPeaceME“]

“We have staff working in a parallel manner if each country.”

“The textbooks are co-authored by Palestinians, Israelis and Jordanians together.”

“For the first time in close to 50 years, fresh water is flowing from the Sea of Galilee, to the lower Jordan River.”

[spp-tweet tweet=”‘The first lesson is persistence.’ @gidonb, @EcoPeaceME“]

“Take risks. If we continue to play by the existing games, we’re not going to see real change.”

[spp-tweet tweet=”‘Always stay true to your mission.’ @gidonb, @EcoPeaceME“]

Social Entrepreneurship Resources:

About the Author
Tony Loyd is a TEDx speaker, podcast host and the author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. He is a former Fortune 500 executive with extensive experience in strategic planning, talent management, and leadership development. Tony is the host of the podcast Social Entrepreneur where you can hear the stories of changemakers who are making an impact on the world.

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