MoringaConnect connects smallholder farmers and consumers with the value of Moringa.
This month on Social Entrepreneur, we’re focusing on Sustainable Development Goal 1, No Poverty. Around the world, there are people and programs working to help the poor to permanently overcome persistent poverty. Some programs work better than others. One factor that helps determine the success of poverty elimination programs is a systems approach, with consistent application over time. In order to do that, there needs to be a steady source of funding.
According to the World Bank, in Sub-Saharan Africa there are 389 million people living on less than two dollars per day. Most of these are rural poor, working in agriculture on small plots of land. They are commonly referred to as smallholder farmers.
Kwami Williams and Emily Cunningham met through the D-Lab at MIT. Their assignment was to work with smallholder farmers in Ghana to figure out the best way to unlock the value of the Moringa. The leaves are packed with nutrients. The seeds produce an oil with exceptional moisturizing and anti-aging benefits for skin and hair care. Emily and Kwami found that the problem was not the value of Moringa. The challenge was to connect the value produced by Moringa farmers to the value sought by conscious consumers.
When the class was over and Kwami and Emily returned to the US, they kept working on their ideas. “It became an obsession,” Kwami told me.
Kwami was studying aerospace engineering. Emily was studying economics at Harvard. But, with input from mentors, friends and early customers, they learned how to create products, build a brand and sell their products.
Today, Kwami and Emily run MoringaConnect, where they manage the Moringa supply chain for smallholder farmers in Ghana. They provide farm inputs, training, value-added processing, and access to global markets. As a result, they increase the farmers’ income by 10x.
They produce and sell two product lines, True Moringa beauty products and Minga Foods.
Social Entrepreneurship Quotes from Kwami Williams
“Emily is a Harvard-trained economist.”
“We worked with the farmers and local fabricators to build everything in-country.”
“We’re connecting people to the incredible value in Moringa, whether they’re farmers or consumers.”
“As we learn about the pain points of consumers in their personal care, we realized it aligns very nicely to the applications of Moringa oil.”
“It was a lot of lessons learned from people using our products.”
“We train farmers in how to grow Moringa, well, professionally and commercially.”
“We give them the right kind of inputs that they need so that they grow the right kind of Moringa that will boost their productivity.”
“We provide nutrition training so that they know the best way to integrate Moringa into their day-to-day food.”
“The cost of electricity, from when we incorporated until now, has quadrupled.”
“A lot of the services and infrastructure you need to build a business are either nonexistent or inconsistent.”
“Try to not be so in love with your baby, or even think about your social venture as your baby.”
Social Entrepreneurship Resources:
- MoringaConnect: http://moringaconnect.com
- True Moringa: https://truemoringa.com
- Minga Foods: http://www.mingafoods.com
- True Moringa on Facebook: https://www.facebook.com/truemoringa
- Minga Foods on Facebook: https://www.facebook.com/mingafoods
- True Moringa on Twitter: https://twitter.com/truemoringa
- Minga Foods on Twitter: https://twitter.com/mingafoods
- True Moringa on Instagram: https://www.instagram.com/truemoringa
- Minga Foods on Instagram: https://www.instagram.com/mingafoods
- True Moringa on Pinterest: https://www.pinterest.com/truemoringa
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