Marketing

Five Steps to Easily Tell Your Story and Build Your Brand, with Matt Scott of 180⁰ of Impact

Matt Scott asks if there is an easier way to tell your story and build your brand. You have a message to share – a message that is as unique as you are. You want to tell the world, “This is who I am, and this is what I’m building.” You recognize the power of storytelling, but these things take a lot of time, right? And, there are so many options! Write a blog. Share a live video. Podcast. The choices of how and where to tell your story are limitless. Maybe you’re like Matt Scott. He wants to know if there is a way to easily and efficiently share…

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How to be on a Podcast

Do you listen to podcasts? Podcasting is hot. Seriously hot. One in every 5 Americans have listened to a podcast in the last month. And more are subscribing every day. It make sense, right? We live mobile lives, always on the go. There’s a mobile phone in every hand. Car manufacturers build podcast players into the dash. Just as the DVR has changed the way people consume television, podcasting has changed how people listen to audio. Think of it as a DVR for your radio – the stories you love, on demand. If you are building a brand, there is no better place to be than podcasting. It’s a great…

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How to be on a Podcast

035, Laura Roeder, MeetEdgar.com | Authentic Kindness as a Business Differentiator

If I told you about a startup that reached $1 million in recurring annual revenue, in 11 months, would you be interested in learn more? What if I told you that the founder had bootstrapped her way to success, would you be even more interested? And, this founder was able to accomplish all of this while staying true to her values. I was certainly interested to hear more. Laura Roeder started as a freelance web and print designer, which led to gigs in social media marketing consulting, followed by social media marketing training. She is well known for launching B-School with Marie Forleo. Today, Laura is the Founder of MeetEdgar.com, a social…

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035, Laura Roeder, MeetEdgar.com | Authentic Kindness as a Business Differentiator

034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

Russ Stoddard of Oliver Russell has been building purpose-driven brands for 25 years. Purpose matters. 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, according to a study conducted by Cone Communications. In another study conducted by World Federation of Advertisers and Edelman, 60% of people said that they are actively seeking brands with a sense of purpose. And, according to Deloitte’s 2015 Millennial Survey, six out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer. Russ Stoddard of Oliver Russell builds brands for purpose-driven companies. He’s…

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034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

027, Tim Fargo, Tweet Jukebox | Lessons on Starting Your Business

Tim Fargo might know a little something about attracting, converting and retaining new customers. He grew Omega Insurance Services from a three person operation in an extra bedroom to over 300 employees and with revenues in excess of $20 million. After selling Omega, Tim tried his hand at several businesses, some of which were not successful. Tim is the author of the best seller, Alphabet Success, an investor in numerous businesses, and an active adviser to several start-up firms. Today he is the founder of Tweet Jukebox, a software as a service (SaaS) content management system for your Twitter account. Tim launched Tweet Jukebox with only a freemium model. He…

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027, Tim Fargo, Tweet Jukebox | Lessons on Starting Your Business