041, Joy McBrien, Fair Anita | Beautiful Products with a Powerful Purpose
After experiencing sexual violence in high school, Joy McBrien decided that she wanted to prevent this tragedy from happening to other women. When she read about the high incidence of violence against women in Peru, so she decided to travel there. As an 18 year-old, she decided to start a non-profit.
After working with local women, she raised funds and built a women’s shelter. Over the next six years, Joy visited 18 countries, listening closely to the needs of women. Through these conversations, Joy began to deeply understand the relationship between poverty and violence against women. She understood that the best path to empowerment was through economic development. In other words, jobs.
Today, Joy is the founder of Fair Anita, a social enterprise that empowers women around the world through dignified jobs and fair trade relationships. Fair Anita currently works with 8,000 women in 16 countries.
Social Entrepreneurship Quotes from Joy McBrien:
“I wanted to create a systems-changing solution that would attack sexual violence at its source.”
“I don’t want to have to ever sell something based off of pity. That’s not creating an empathetic relationship between artisan and consumer.”
“We’re creating products that millennials in the US want, at a price point that they’re willing to pay. Therefore we’ve created jobs for thousands of women around the world. And because they have this job, they can leave an abusive partner, or they are seen as having more worth in their own home. They are empowered.”
“With millennials, you have to be authentic and transparent and engage them in the process.”
Social Entrepreneurship Resources: