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096, Lee Wallace, Peace Coffee | Fair Trade Coffee from Smallholder Farmers

Smallholder farmers grow more than half of the coffee consumed worldwide. Imagine if you will, that you are working at a non-profit in Minnesota, focusing on public policy. The phone rings, and the person on the other end says “Hello. This is the Port of Los Angeles. We have 38,000 pounds of green coffee with your name on it. How would you like to pick this up?” You know nothing about coffee or roasting or retail. What would you do? That is exactly what happened twenty years ago at the Institute for Agriculture and Trade Policy. In today’s Social Entrepreneur, Lee Wallace, the Queen Bean of Peace Coffee tells us…

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