Farm Commons empowers farmers to rewrite farm law by and for themselves.

Rachel Armstrong, Farm Commons

Rachel Armstrong, Farm Commons

Rachel Armstrong knew exactly what she wanted to do when she grew up. She wanted to be a farmer, just like her father and her grandfather. “Respecting where food comes from was part and parcel to my childhood, Rachel explains. But she received some important advice. “I changed my mind a little bit when my mother said, ‘That’s a terrible idea.’” Rachel knew the realities of agriculture. “The farming life is very difficult…Rural people are disadvantaged in so many ways.” So, she did as so many farm kids did. She went away to college.

But a funny thing happened at the University of Wisconsin in Madison. She found an incredible farming community. “There were folks selling directly to consumers,” Rachel says. “Folks farming in a way that respected the environment. And they were making money. That, to me, was everything I had hoped for.”

Rachel became deeply involved in the sustainable agricultural community. She managed a community garden. She worked on farms. She started a catering company that used local foods. “I’m very much a self-motivated person,” she says with a laugh.

Though she was involved in many aspects of sustainable farming, Rachel was still looking for her niche. She wondered, “How was I going to foster this community that I love so much?” It did not take long for Rachel to realize that the community needed legal information. “There were sneaky problems creeping up in our community that we didn’t know how to deal with. There were questions we didn’t know how to answer. So, I figured, how hard can it be? I better go to law school,” she says with a laugh.

During her three years at law school, Rachel formed the business plan for what would become Farm Commons. In 2012, Rachel applied for and became an Echoing Green fellow. This provided her with the working capital, mentoring and support she needed to launch Farm Commons.

The Problem Farm Commons is Solving

Sustainable farmers grow food in a way that respects the environment and the communities in which they live. But that means that their business models don’t fit the legal mold which was developed for the conventional, commodity-style farm. Farm Commons creates educational forums and cultivates the leadership of individual farmers.

Social Entrepreneurship Quotes from Rachel Armstrong

[spp-tweet tweet=”“It isn’t necessarily about the rules and regulations. It’s about our relationships.” Rachel Armstrong, @FarmCommons”]

“When farmers write good paperwork, they’re creating solutions that help them go forward.”

“Paperwork can be revolutionary.”

“Those leases matter.”

[spp-tweet tweet=”“Sustainable farmers need to protect themselves.” Rachel Armstrong, @FarmCommons”]

“Education is not enough.”

“We need farmers to go beyond knowing things, to doing things.”

“We want sustainable farm law to be written by and for sustainable farmers.”

[spp-tweet tweet=”“I never in my wildest dreams thought I would be an attorney.” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“I wanted to be a farmer when I grew up.” Rachel Armstrong, @FarmCommons”]

“Respecting where food comes from was part and parcel to my childhood.”

“I changed my mind a little bit when my mother said, ‘That’s a terrible idea.’”

[spp-tweet tweet=”“The farming life is very difficult.” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“Rural people are disadvantaged in so many ways.” Rachel Armstrong, @FarmCommons”]

“In Madison, Wisconsin I found an incredible farming community.”

“I dove right into the sustainable agriculture community.”

“I’m very much a self-motivated person.”

[spp-tweet tweet=”“How am I going to foster this community that I love so much?” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“The very first money that I received was a fellowship from Echoing Green.” Rachel Armstrong, @FarmCommons”]

“We want to create a model for a legal commons that goes beyond just sustainable farming.”

[spp-tweet tweet=”“Everyone deserves the ability to shape their community’s legal destiny.” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“89% of the farmers that we reach, make a change to their business within three months.” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“We reach about 2,000 farmers per year, and that’s growing.” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“Listen to the community that you serve.” Rachel Armstrong, @FarmCommons”]

[spp-tweet tweet=”“The community knows what the community needs. We make it possible.” Rachel Armstrong, @FarmCommons”]

“My job as the Director of Farm Commons is to figure out how to meet the need in a way that they prefer.”

[spp-tweet tweet=”“You haven’t solved their problems, if you don’t listen to them.” Rachel Armstrong, @FarmCommons”]

Social Entrepreneurship Resources:


Leadership Development Expert
About the Author
Tony Loyd is a leadership development expert. He is a best-selling author, keynote speaker, and coach. He helps purpose-driven business leaders to thrive so that they can connect and contribute at a deeper level. Find out more at

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