Awareness: Build awareness through word of mouth, social media and SEO.
Attraction: Attract high-quality traffic with compelling copy, relevant content (original and curated), branding, and user experience.
Interest: Gain interest with lead magnets, email lists, autoresponders, valuable emails, and live events.
Desire: Create desire though clear calls to action, a sense of urgency, and bonuses.
Engagement: Evoke action through ease of usability. Engage with listeners through email, programs, and social media.
Build the Tribe: Create community that increases value and loyalty. Create advocates and affiliates.