The Root Collective sells comfortable, handmade shoes and accessories that create jobs for people who need them. Bethany Tran, the founder of The Root Collective, knows how hard it can be to start up a business. “Most businesses fail in the first 18 months,” she says. “I think it’s less about money, and more about how much it’s going to rip your guts out.” Bethany knows something about perseverance. Five years ago, she started a business working with artisans in the poor neighborhood of Colonia La Limonada in Guatemala City. Starting out, she didn’t get it quite right. “When I first launched the business, I tried to do way too…Read More
GlobeIn’s Artisan Box fights poverty through job creation and fair wages. A hand-painted mug from Tunisia. A scarf from Thailand. Cocoa powder from Ghana. You might not travel to any of those places, but thanks to GlobeIn, you can receive these handcrafted items in your home while empowering entrepreneurs in developing countries around the world. GlobeIn Co-Founder Liza Moiseeva is an integral part of the company’s operations. While her current role is in marketing, she’s worn many hats over the years to get the business off the ground. Moiseeva grew up in Moscow, where she says her access to information about nonprofits was limited. She did, however, read about Angelina…Read More
Liza Moiseeva: Empowering Artisans Around the World with GlobeIn
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