food security

When Vision Meets Purpose, with Susan Elwer, Hands & Feet

Hands & Feet creates apparel with inspiring messages and donates 50% of the profits to end childhood hunger.

Susan Elwer, Hands & Feet

Susan Elwer, Hands & Feet

In the US, 13.1 million children struggle with food insecurity. The mission of Hands & Feet is to help end childhood hunger in the United States. According to the company’s Founder, Susan Elwer, “We accomplish this by donating 50% of the profits to our local non-profit partners who are working to end childhood hunger in the United States. There is enough food available in the United States for everyone. The issue is how do we get the food into the hands of the people who need it and at the right time?”

Susan is familiar with food insecurity. “I grew up in a single parent household that relied on welfare for housing, food, and medical needs. Although we had limited financial resources, I never felt like I did without. When it got closer to payday or food stamp day, the contents of our cupboards would dwindle, but I don’t think I gave it much thought.

“Looking back, I can appreciate how good my mom was at meal planning and budgeting. I don’t think it was until around the fourth grade that I realized my circumstances were different than some of my friends. I especially remember never having the option to pack a cold lunch because I received free hot lunch at school. As I got older and realized we didn’t have ‘regular’ money to buy food, trips to the grocery store grew increasingly embarrassing because we had to pay with food stamps. I would typically help with bagging or make myself scarce when it came time to pay.”

Entrepreneurship Was Not in Her Life Plan

She did not grow up imagining herself as an entrepreneur. “As a child, I was quiet and shy. I did what I was told and followed the rules. I didn’t rock the boat – at school or home. As I got older, I knew that if I wanted to have a different life than those I saw around me, I would need to get an education beyond high school. When I first told my mother that I wanted to go to college, she immediately dismissed the idea and said I should get a job instead. At the time her response made me angry. Now, as an adult, I realize she was speaking from a place of fear. She knew she couldn’t help with college expenses so therefore to her; it wasn’t an option.”

Despite the barriers, Susan found a way to complete her degree at Winona State University, where she studies Sociology and Criminal Justice.

“Until four years ago I was a stay at home mother, a role that I loved and embraced wholeheartedly,” Susan says. “When our youngest daughter was in the first grade, I decided to re-enter the workforce. For the past four years, I have worked as an assistant in a pre-school room.”

Turning an Idea into a Business

How did Susan come up with the idea for Hands & Feet? “In late 2015 I was sitting in church and had a vision to create apparel with inspiring and encouraging messages to change the conversation. My vision didn’t go any further than the piece of paper I wrote it on.” She knew it was a good idea, but the idea seemed incomplete. It wasn’t until November 2016, that she came up with a greater purpose for the business.

Susan and Eric Elwer, Hands & Feet

Susan and Eric Elwer, Hands & Feet

“I was working as an assistant in my pre-school classroom. One of the teachers told me that a 4-year-old student of ours had gone the first three months of the school year without a lunch. This broke my heart and brought me to tears. Immediately this brought up memories of growing up on welfare. I was all too familiar with the shame and stigma associated with being on welfare. I knew that this was my opportunity to do something.

“This was when vision met purpose. We took my vision for creating apparel with inspiring messages and combined it with the purpose of helping to end childhood hunger in the United States. In August of 2017, we launched Hands & Feet. We named our company Hands & Feet because we want to be of service to others.”

How did Hands & Feet go beyond the idea phase? “We thought we had a good idea, but we tested the concept with friends, family, and other business people. The feedback we received was extremely positive and encouraging. People agreed that we had a workable concept. From there we reached into our network of people for help on how to build a website, how to produce apparel, how to do PR, to understand who is working on hunger-related issues and more.”

Challenges and Luck

What was their biggest challenge along the way? “One of our biggest challenges continues to be building brand awareness. I have decided not to return to the classroom in the fall so I can devote all my energy to building Hands & Feet.” How have they gotten the word out so far? According to Susan, “Our presence on social media platforms – Facebook and Instagram. Also, we have participated in different pop-up events. This has allowed us to meet our potential customers and tell our story firsthand and build relationships.”

They had a few lucky breaks along the way. “My initial vision for Hands & Feet was to be a retail apparel brand. Shortly after we launched, we had the amazing opportunity to create shirts for the Walk to End Hunger at the Mall of America. Although creating corporate and event-based apparel wasn’t something that we initially thought about offering we quickly realized this is another way to build brand awareness.”

What is Next for Hands & Feet?

“We are in the process of figuring out how to build an infrastructure to support some big corporate opportunities we are pursuing: how to supply hundreds of thousands of shirts for those opportunities. When we do this, our impact will rocket to millions of meals created. Also, we are continuing to build our retail presence organically through a variety of avenues, including pop-ups, makers markets, and other traditional retail outlets.”

Their idea seems to be gaining traction. In 2017, with just a few months of operation, Hands & Feet contributed enough money to their nonprofit partner to provide over 18,000 meals. For 2018 their goal is to create 100,000 meals.

What has been most rewarding for Susan? “The impact Hands & Feet is having in our community and across the United States. In addition, launching my own business has turned me into a dreamer and doer. I’m driven by the unwavering support of my husband Eric and the ability to give my daughters a front row seat to my journey.”

Best Advice for Social Entrepreneurs

What is the best advice that Susan can pass along to early-stage social entrepreneurs? “Don’t be afraid to ask for help. No one expects you to have all the answers. You will be amazed at how willing people are to share their expertise.” She adds, “Slow down and be present. If I hadn’t slowed down and reflected on the need I saw in one 4-year-old boy’s life – Hands & Feet wouldn’t be here today. When you see an opportunity, move on it! One simple act can make an impact beyond your wildest imagination.”

Social Entrepreneur Quotes by Susan Elwer

“I had a vision to create apparel with inspiring messages.” Susan Elwer, Hands & Feet Click To Tweet “If I was going to wear apparel, I wanted that message to mean something to me.” Susan Elwer, Hands & Feet Click To Tweet “It didn’t go anywhere except my journal.” Susan Elwer, Hands & Feet Click To Tweet “One of the teachers told me, we’ve got a student who has gone the first three months of school without a lunch.” Susan Elwer, Hands & Feet Click To Tweet “It brought back memories of my own childhood.” Susan Elwer, Hands & Feet Click To Tweet “I didn’t have a why. I didn’t have a purpose.” Susan Elwer, Hands & Feet Click To Tweet “In 2016, vision met purpose.” Susan Elwer, Hands & Feet Click To Tweet “We wouldn’t know where best to spend those dollars, so let’s go to the experts.” Susan Elwer, Hands & Feet Click To Tweet “Wherever you’re purchasing, that’s where those dollars go.” Susan Elwer, Hands & Feet Click To Tweet “Our customers want to feel like they’re making an impact in their own community.” Susan Elwer, Hands & Feet Click To Tweet “Going hungry, it’s a silent issue. No one wants to talk about it.” Susan Elwer, Hands & Feet Click To Tweet “More often than not, it’s working families.” Susan Elwer, Hands & Feet Click To Tweet “This is an OK thing. I can go ask for help.” Susan Elwer, Hands & Feet Click To Tweet “How exactly are these garments made? That’s the other part of this equation.” Susan Elwer, Hands & Feet Click To Tweet “We want to make sure the product itself has a good backstory.” Susan Elwer, Hands & Feet Click To Tweet “Now more than ever, consumers are savvy.” Susan Elwer, Hands & Feet Click To Tweet “I never thought I’d be an entrepreneur.” Susan Elwer, Hands & Feet Click To Tweet “You can’t build a business by yourself.” Susan Elwer, Hands & Feet Click To Tweet “Launching Hands & Feet turned me into a dreamer and a doer.” Susan Elwer, Hands & Feet Click To Tweet “Nothings going to get done if you’re just sitting there.” Susan Elwer, Hands & Feet Click To Tweet “We didn’t really have a goal. We said, let’s just put this out there and see where it goes.” Susan Elwer, Hands & Feet Click To Tweet “Hands & Feet is an apparel company, but at the end of the day, our purpose is to create meals for children.” Susan Elwer, Hands & Feet Click To Tweet “Don’t be afraid to ask for help.” Susan Elwer, Hands & Feet Click To Tweet “It shows strength and courage to be able to ask for help.” Susan Elwer, Hands & Feet Click To Tweet “You don’t have to know it all.” Susan Elwer, Hands & Feet Click To Tweet

“There are people in the world who are more than happy to share their time and expertise with you.” Susan Elwer, Hands & Feet

“If I hadn’t slowed down and reflected on the needs of this one 4-year-old boy, Hands & Feet would not be here.” Susan Elwer, Hands & Feet

“There are opportunities out there for all of us.” Susan Elwer, Hands & Feet Click To Tweet

Social Entrepreneurship Resources:


These Intrapreneurs are Feeding the Hungry, with Megan Shea and Chip Heim, The Soulfull Project

The Soulfull Project is a certified BCorp. For every serving of cereal purchased, The Soulfull Project donates a serving to a food bank.

Megan Shea and Chip Heim, The Soulfull Project

Megan Shea and Chip Heim, The Soulfull Project

The latest data from the Economic Research Service at the United States Department of Agriculture (USDA) shows that 41 million people in the United States are living with food insecurity. 13 million of those are children. When children are hungry, it impacts their health. Poor health can make it difficult to learn. And a lack of education can trap another generation in poverty.

According to Megan Shea, co-founder of The Soulfull Project, “Food insecurity is more than just a number. It affects every community.”

In the past year, Megan and co-founder Chip Heim have traveled the country to see hunger first-hand. “As you get into each community you see, the one thing that is the same is that there is food insecurity everywhere. But, how and why each community is struggling with it is different and how they respond is different.”

Chip adds, “What I did not know when this started is, who uses a food bank. It’s not just people who don’t have homes. Most of the people who use food banks are the working poor…It really hit home, seeing who uses the food banks and realizing it could be me one day who needs a food bank. What kinds of foods would I want to eat?”

The Soulfull Project uses a buy-one-give-one model to reduce food insecurity. For every serving of cereal purchased, they donate a serving of cereal to a food bank in a local community.

The Soulfull Project launched last year with a pilot program. “We were focused on the area we’re in, right outside of Philadelphia,” Megan explains. “As the company has grown, we’ve grown our partners. We’re now partnered with over 200 food banks around the country.” They have set an ambitious goal for their new company of providing one million servings in 2018.

A Broken Promise Leads to a Breakthrough Idea

In 2015, Megan and Chip found themselves in a neighborhood near Dallas, TX. As employees of the Campbell Soup Company, they were conducting ethnographic surveys, talking to people about what they ate and how they lived their everyday lives. “We were meeting with families that were in a higher income bracket,” Chip remembers. “Completely by chance, we ended up meeting this family that had no food in their cabinets, nothing in their fridge. For me, that was the moment, when we walked out of that home and realized the situation that family was in and that we might be able to make a difference and help families in need.”

“They were dealing with hunger on a daily basis,” Megan adds. “We made this promise that we were going to help them: more than give them extra food and money but help them in a really meaningful way. But, we never followed through on that promise. We had the best of intentions, but life just got in the way.

“We came back from this trip. We came back to our jobs and our families A day turned into a week, turned into a month. A year later, we had never done anything.”

About a year later, Megan and Chip were reminded of that promise to help. Chip tells the story. “Campbell has a warehouse in Camden, NJ. We were working late on a Wednesday night. A mom knocked on the door of the warehouse. She had three kids with her. She asked if we had any food because she needed food for dinner. We gave them food. And we came inside. We said, ‘You know, we never did help that family. We’ve got to figure this out.’”

Chip and Megan sat down then and for the next hour sketched out the idea that would become The Soulfull Project. Chip says, “It was the greatest thing to come up with this concept, but the scariest thing to try to figure out how to do it.”

From Employees to Intrapreneurs

“Neither Chip nor I had ever set out to be entrepreneurs or social entrepreneurs,” Megan describes. “We had no idea how to start a business. It’s been a real learning process. Working inside Campbell, we did the most logical thing, and we didn’t tell anyone about it for a while,” she laughs. “We did this at night and on the weekends.”

Megan and Chip began researching the causes of hunger, the solutions, and how to shape a business model to make a difference. “Beyond the business model, we did a lot of research with our first giving partner, The Food Bank of South Jersey.”

Chip Heim and Megan Shea at the Community Food Bank of South Jersey

Chip adds, “Honestly; our biggest nightmare would be to make something and donate something that people don’t need. So, we went right to the source.” When Megan and Chip approached the food bank, they were not sure what to expect. Chip says that “We’re not the most optimistic people…We weren’t sure they were going to like the idea. We presented it to them, and they absolutely loved it. Our four-grain hot cereal was developed with The Food Bank of South Jersey.”

With the business model, the input of the food bank, and the design of their first product, their side project started looking more and more like reality. Megan says, “We kept working on it until it got to the point where we were ready to go. We had our first three giving partners lined up. We went to our first customer in the Northeast, Wegmans, and asked them to partner with us on a test and they agreed.”

Finally, it was time to approach Campbell Soup Company and pitch their idea. “We knew that to build a model like this that is sustainable for both the mission and to continue to grow, it had to be approached just like any other business,” Megan explains.

As it happens, Megan and Chip had a meeting with the heads of finance and the divisions of Campbell Soup Company. Megan tells the story. “We had a long meeting with them one day in October. We showed them our day-job project. While they had an hour for lunch, we hijacked their lunch. While they were eating, it was the first time we showed them The Soulfull Project.

“We said this is the idea, this is the company, and this is what we want to do. I remember the President of the Americas said, ‘I don’t hear a question. It sounds like you’re telling us, this is what you’re doing.’ The reaction was immediate.” The executive team agreed to provide a small investment to start the company.

“It was a learning process for everyone,” Megan says. “I don’t think there are a lot of examples of startups operating within large companies.”

“What’s interesting about this company,” Chip says, “is that it came out of the need. We said, what is needed? And, let’s work from there out.”

Today, The Soulfull Project is a wholly owned subsidiary of the Campbell Food Company. To ensure outside scrutiny of their work, they went through the arduous process of becoming a Certified BCorp. They have an ambitious goal of providing one million servings of cereal to their 200 food bank partners.

Social Entrepreneur Quotes by Megan Shea and Chip Heim:

[spp-tweet tweet=”“It’s more than breakfast for yourself.” @megandshea @thesoulfullproj”]

[spp-tweet tweet=”“They were dealing with hunger on a daily basis.” @megandshea @thesoulfullproj”]

[spp-tweet tweet=”“We made this promise that we were going to help them.” @megandshea @thesoulfullproj”]

[spp-tweet tweet=”“Food insecurity is more than just a number.” @megandshea @thesoulfullproj”]

[spp-tweet tweet=”“It’s been incredibly inspiring and eye-opening.” @chiph404 @thesoulfullproj”]

[spp-tweet tweet=”“We’ve got to figure this out.” @chiph404 @thesoulfullproj”]

[spp-tweet tweet=”“It’s been a real learning process.” @megandshea @thesoulfullproj”]

[spp-tweet tweet=”“I dusted off my old business school textbooks.” @megandshea @thesoulfullproj”]

[spp-tweet tweet=”“If you start your day with a donut, your whole day is shot.” @chiph404 @thesoulfullproj”]

[spp-tweet tweet=”“We didn’t know that much about cereal. It was the idea.” @chiph404 @thesoulfullproj”]

Social Entrepreneurship Resources:


152, Marion Atieno Moon, Wanda Organic | Food Security through Soil Health

Wanda Organic is a for-profit social enterprise that works with farmers to improve their productivity and profitability by improving their soil.

Food security through soil health, Marion Moon, Wanda Organic

Marion Atieno Moon, Wanda Organic

At the age of 28, Marion Atieno Moon quit her job. She wasn’t quite sure what she was going to do next, but she knew there had to be more to life than work and a paycheck. When she returned home to Kenya, she noticed a pattern. As she visited the villages of her childhood, she was expected to bring food. This was a sharp contrast when compared to her travel to other regions where strangers often offered food to her.

As she considered the causes of food insecurity, she realized that food production depends on a handful of factors such as climate, water, and soil. Soil has been called “the living epidermis of the planet.” It is the thin membrane upon which all life on earth depends. Marion saw the poor quality of soil as a business opportunity.

Challenges with Food Production in Kenya

Kenya is a microcosm of the challenges of food production globally. One report estimated that 1.3 million people in rural areas and between 3.5 to 4 million in urban areas are food insecure. The population is growing and becoming more affluent. The cities are encroaching on arable farm land. Climate change is changing soil temperatures and putting pressure on water supplies. And, more importantly, poor farm practices have led to decreased productivity.

Wanda Organic educates Kenyan farmers on the important role soil plays in productivity. They sell bioorganic fertilizers that restore soil health. They also help farmers access markets.

Social Entrepreneurship Quotes from Marion Atieno Moon

“By focusing on maximizing or restoring soil health, we’re enabling farmers to produce more and better-quality food.”

[spp-tweet tweet=”‘A lot of the arable land is being taken over by urbanization.’ @missmoonke, @WandaOrganicKE”]

[spp-tweet tweet=”‘I felt there must be more to life than working and making money.’ @missmoonke, @WandaOrganicKE“]

[spp-tweet tweet=”‘I found a huge gap in soil fertility.’ @missmoonke, @WandaOrganicKE“]

[spp-tweet tweet=”‘I learn a lot from the farmers I work with.’ @missmoonke, @WandaOrganicKE“]

“By using our products, farmers are able to increase their productivity by 30%.”

[spp-tweet tweet=”‘We are able to reduce input costs by about 20%.’ @missmoonke, @WandaOrganicKE“]

“We are currently working with just over 4,000 smallholder farmers, and we have 11 big, corporate clients that we work with.”

“People don’t understand how serious and bad this is.”


“If you’ve killed your soil, you’ve got to fix it.”

[spp-tweet tweet=”‘I felt I finally had a seat at the table.’ @missmoonke, @WandaOrganicKE“]

[spp-tweet tweet=”‘I realized that I had grown so much.’ @missmoonke, @WandaOrganicKE“]

[spp-tweet tweet=”‘I feel my instincts are so much better.’ @missmoonke, @WandaOrganicKE“]

“Resilience and persistence – don’t underestimate what those two can do for you.”

[spp-tweet tweet=”‘Take soil very seriously.’ @missmoonke, @WandaOrganicKE“]

Social Entrepreneurship Resources:

More Stories of Sustainable Development Goal 2, No Poverty

In 2017, we’re emphasizing the Sustainable Development Goals (SDG). In February, we are focusing on Sustainable Development Goal 2, Zero Hunger. You can read more about Sustainable Development Goal 1 here, Sustainable Development Goal 2 here, or learn about the Sustainable Development Goals here.

052, Kavita Shukla, The FRESHGLOW Co FreshPaper | Food Waste Has A Natural Solution

Food Waste cured by Kavita Shukla

Kavita Shukla, FRESHGLOW Co.

Food Waste is a massive issue. According to the United Nations Environment Programme, or UNEP, about one-third of all food produced worldwide gets lost or wasted in food production and consumption systems. When converted to calories, about 25% of all calories produced for consumption is never actually eaten. In the US alone, we waste more than 20 pounds of food per month per person. At the same time, millions go hungry.

Besides huger and wasted dollars, there are other implications from food waste. Water and energy are also needlessly used in wasted food. Agriculture is the largest user of water globally, accounting for 70% of total water use. Globally food production and distribution account for about 30% of total energy consumption. Food waste is also a producer of methane, a powerful greenhouse gas.

The story of food waste is massive with deep implications for everyone on the planet. If we want to find a solution to this global grand challenge, who better to do that than a 12-year-old girl? Meet Kavita Shukla. Well, she’s not 12 anymore, but that’s where her story begins.

When 12-year-old Kavita was visiting her grandmother in India, she mindlessly drank a cup full of tap water. Worried that she would become ill, she told her grandmother who quickly whipped up a concoction of spices. When Kavita felt no ill effects, she immediately became fascinated with the possibilities. Could certain spices inhibit bacterial and fungal growth?

Once she returned to America, she started experimenting in her parent’s garage. She was aware that over a billion people worldwide lack refrigeration or other means to keep food fresh. She wanted to develop a low-cost solution to food waste. Through her experimentation, she came up with a botanical extract that prevented food spoilage. By the time she was 17 she held a patent for “impregnated material for the preservation of perishable substances.” From that, The FRESHGLOW Co FreshPaper was born.

At first, Kavita was sure that she was going to form a non-profit to help preserve food in developing countries. But she struggled for more than a decade to get the idea off of the ground. Finally, in frustration and a bit of desperation, Kavita took her The FRESHGLOW Co FreshPaper to a local Farmer’s Market where she offered the paper to the local farmers. While explaining the product to some of the farmers, customers started asking if they could buy the paper. Kavita came back the next week and set up a booth for consumers. With a $200 investment, she was quickly sold out. She came back the next week with the same results. Soon word began to spread about Fenugreen FreshPaper.

Today FreshPaper is available in over 35 countries. They are in Whole Foods, Bed, Bath & Beyond, Ace Hardware and a host of independent coops. They also work with large-scale food producers and smaller food banks.

With the organic growth (pun intended) of The FRESHGLOW Co FreshPaper, they have been able to fund their growth with profit from consumers.

Social Entrepreneurship Quotes from Kavita Shukla:

Even though we grow enough food to feed the planet, over 800 million people still go hungry. Click To Tweet “People kept coming back week after week and telling us how these sheets were making it possible for them to eat more fresh, healthy produce.” @KavitaFresh of @freshglowco Click To Tweet “One thing we’re proud of is the times we were able to say no to opportunities that just seemed so incredible or to say not yet.” @KavitaFresh of @freshglowco Click To Tweet “I look back to those days when I wanted to start a nonprofit and I think about how small I was thinking.” @KavitaFresh of @freshglowco Click To Tweet “The scale at which we can now do this, because of the tremendous consumer success we’ve had, is much bigger than I ever anticipated.” @KavitaFresh of @freshglowco Click To Tweet

“Our consumers are our investors.” @KavitaFresh of @freshglowco

“Take one, small, simple step.” @KavitaFresh of @freshglowco

Social Entrepreneurship Resources:

052, Kavita Shukla, The FRESHGLOW Co FreshPaper | Food Waste Has A Natural Solution

037, Dana Frasz, Food Shift | Reduce Food Waste, Feed People and Create Jobs

Today on the podcast, Social Entrepreneur we meet Dana Frasz of Food Shift. After returning from time volunteering in Mother Teresa’s mission in India, Dana Frasz was shocked to see the amount of food being wasted on her college campus. She founded Empty Bellies, an award-winning system to fight waste and hunger. They collected leftover food from local businesses, campuses and events and donated the food to soup kitchens and communities in need. After graduation, she spent three years at Ashoka, the world’s largest network of social entrepreneurs. Eventually, she made her way to the Bay area, where she founded Food Shift.

Food Shift is a social enterprise based in Oakland. Their goal is to reduce wasted food while alleviating hunger. Food Shift is attacking the problem on several fronts. They are buying imperfect produce that would otherwise go to waste, from local farmers. That keeps food waste out of landfills, reducing the greenhouse gasses in the process. They are opening the Alameda Kitchen to turn the food into meals, and in the process, creating jobs for some people who have had some bad breaks along the way. And, they are distributing prepared meals into areas where healthy food is hard to come by, places that are often referred to as food deserts. So, in the process, they reduce food waste, reduce greenhouse gasses, feed hungry people and create jobs.

Key quotes from the interview:

“We’re in a situation where 40% of all food produced is wasted, while 49 million Americans don’t have adequate access to food.”

[spp-tweet tweet=”Hunger in the US costs $168 billion. @danafrasz of @FoodShift“]

“If food waste was a country, it would be the third highest greenhouse gas emitter on the planet, behind the United States and China.”

“There’s a direct correlation between food waste and climate change.”


037, Dana Frasz, Food Shift | Reduce Food Waste, Feed People and Create Jobs

031, Curt Bowen, Semilla Nueva | Iterating Your Way to Success

There’s an old saying that has been attributed at different times to Winston Churchill and Abraham Lincoln (neither of whom said it.

[spp-tweet tweet=”Success is going from failure to failure without losing momentum.”]

For any entrepreneur, especially social entrepreneurs, the ability to balance tenacity with humility is key. An entrepreneur listens carefully, designs a minimally viable product, tests it in the marketplace, pivots and then starts again. In this way, we learn quickly and make progress.

No one has illustrated this principle better than Curt Bowen. In this interview you’ll hear Curt tell the story of several iterations of Semilla Nueva. They are working on the problem of malnutrition in Guatemala, which has the fourth highest rate of malnutrition in the world.

Key quotes from the interview:

“There’s this really beautiful relationship between tenacity, humility and instinct. You have to have all three of those pieces working together. Because all three of them are what is necessary for you to go from mistake to mistake to mistake to kind-of something starting to work to it really starting to work.”

“You try something with all of your passion and all of your energy, and you totally fail. You pick yourself up and you have to really soul search.”

[spp-tweet tweet=”You have to be able to accept failure. Failure is absolutely required.”]

“We kept telling the farmers, ‘No, that’s not our job.’ Finally, after getting pushed towards it by the international experts, and pushed towards it by the government, and pushed towards it by the farmers, we thought, ‘Well, shoot. Maybe we have to be the ones who do this.’”

“One of the things that I’ve done wrong in the past is, I’ve tried answering all of the questions before starting.”


031, Curt Bowen, Semilla Nueva | Iterating Your Way to Success