Impact, or the desire to make a sustainable difference, is a megatrend that social researcher Wendy Lipton-Dibner has been tracking for years. Wendy is a best-selling author. Her latest book is Focus On Impact, The 10-Step Map to Reach Millions, Make Millions and Love Your Life Along the Way. Keep in mind, when Wendy says “impact” she uses a broader definition than one might use when talking about impact investing. Still, for more than 35 years, Wendy has been researching the question of why focusing on making a sustainable difference leads to greater business outcomes. Wendy points to “the social shift” that occurred when social media became widely used. Suddenly, one-way…Read More
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