Triple Pundit is a media company covering the conversation on sustainable business. The argument for a triple bottom line of people, profit, and planet, has been going on for more than 100 years. In 1916, two shareholders, the Dodge brothers sued Henry Ford in Dodge v. Ford Motor Company. The courts ruled in favor of the Dodge brothers, stating that a: business corporation is organized and carried on primarily for the profit of the stockholders.” In 1970, economist Milton Friedman published his article “The Social Responsibility of Business is to Increase its Profits.” Friedman argues that any money spent by a company on “social responsibility” takes away from the benefit…