purpose

100, Michael Crooke | Sustainable Competitive Advantage through Purpose

Michael Crooke is a thought leader in sustainable competitive advantage at the intersection of vision, purpose and operational excellence. The first time that Michael Crook boarded an airplane, it was to join the Navy. When he saw the opportunity to become a Navy Seal, he took it. At Basic Underwater Demotion Seal training (BUDS), Michael leaned the importance of teamwork that comes from having a shared purpose. After his time in the Navy, Michael joined Pacific Lumber, an over 100 year-old company with strong environmental and social values. Pacific Lumber was eventually bought in a leveraged buy-out. The new company abandoned Pacific Lumber’s values and began practices such as clear-cutting…

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What Will You do With This One Short Amazing Life?

Impact: There is Precious Little Time I don’t think about it often, but there is one universal truth all humans share. We have precious little time to make an impact. Do you ever think about that? If you’re anything like me, every once in a while the universe comes along, taps you on the shoulder and whispers in your ear, “Remember why you are here.” Whether we are going to plant a tree, write a book, be a good parent or change the world, we’d better hurry. Of course we want our lives to matter. Who doesn’t, right? But once we understand our place in time, we sense that, if we are going to make an…

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What Will You do With This One Short Amazing Life?

034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

Russ Stoddard of Oliver Russell has been building purpose-driven brands for 25 years. Purpose matters. 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, according to a study conducted by Cone Communications. In another study conducted by World Federation of Advertisers and Edelman, 60% of people said that they are actively seeking brands with a sense of purpose. And, according to Deloitte’s 2015 Millennial Survey, six out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer. Russ Stoddard of Oliver Russell builds brands for purpose-driven companies. He’s…

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034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company