Fair Trade Coffee from Smallholder Farmers, with Lee Wallace, Peace Coffee [ENCORE]
NOTE: This is an encore presentation of an episode that first aired on July 11, 2016. Advice from Lee Wallace is featured in the book, Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs. To hear the original, extended interview, go here: https://tonyloyd.com/096. Smallholder farmers grow more than half of the coffee consumed worldwide. Imagine if you will, that you are working at a non-profit in Minnesota, focusing on public policy. The phone rings, and the person on the other end says “Hello. This is the Port of Los Angeles. We have 38,000 pounds of green coffee with your name on it. How would you like to…
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