brand development

How to be on a Podcast

Do you listen to podcasts? Podcasting is hot. Seriously hot. One in every 5 Americans have listened to a podcast in the last month. And more are subscribing every day. It make sense, right? We live mobile lives, always on the go. There’s a mobile phone in every hand. Car manufacturers build podcast players into the dash. Just as the DVR has changed the way people consume television, podcasting has changed how people listen to audio. Think of it as a DVR for your radio – the stories you love, on demand. If you are building a brand, there is no better place to be than podcasting. It’s a great…

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How to be on a Podcast

A Company Powered by Purpose, with Krista Carroll, Latitude

Latitude is a for-profit creative agency, powered by purpose. In November 2009, Krista and her husband were in their 30s and, as she told me, “chasing the American dream really hard.” They were being financially successful but lacked a level of meaning and purpose. It was during a trip to Haiti that they witnessed extreme poverty for the first time. In response to this life-changing experience, they decided to form a social enterprise. In order to avoid debt, Krista, her husband, and two small children moved into her parents’ basement. Their company, Latitude is a for-profit, full-service creative agency. They do amazingly great work in brand design and experience design. What…

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