branding

Top Twelve Popular Podcasts 2018, Matt Scott, Let’s Care

MattScott asks if there is an easier way to tell your story and build your brand. Note: Between now and the end of the year, we’re counting down the top twelve popular podcast interviews of 2018. It is a people’s choice award, determined by the number of downloads. This interview originally aired on August 27, 2018. You have a message to share – a message that is as unique as you are. You want to tell the world, “This is who I am, and this is what I’m building.” You recognize the power of storytelling, but these things take a lot of time, right? And, there are so many options!…

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Developing Young Entrepreneurs, with Dario Otero, Youth Lens 360

Youth Lens 360 is a for-profit marketing company that works with youth. Youth Lens 360 provides visual communication, product marketing, and branding services through the lens of youth ages 14-24. Dario Otero, the founder of Youth Lens 360, has seen first-hand how the education system does not support, nurture or value entrepreneurial thinking. “I’ve found in my teaching and leadership experience that underrecognized youth of color have a naturally creative and resourceful entrepreneurial spirit. That gets ignored in traditional education settings,” he explains. “As a result, youth will eventually lose that capacity and enthusiasm for education. They don’t stay engaged when we don’t connect what they are learning to the real…

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Five Steps to Easily Tell Your Story and Build Your Brand, with Matt Scott of 180⁰ of Impact

Matt Scott asks if there is an easier way to tell your story and build your brand. You have a message to share – a message that is as unique as you are. You want to tell the world, “This is who I am, and this is what I’m building.” You recognize the power of storytelling, but these things take a lot of time, right? And, there are so many options! Write a blog. Share a live video. Podcast. The choices of how and where to tell your story are limitless. Maybe you’re like Matt Scott. He wants to know if there is a way to easily and efficiently share…

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How to be on a Podcast

Do you listen to podcasts? Podcasting is hot. Seriously hot. One in every 5 Americans have listened to a podcast in the last month. And more are subscribing every day. It make sense, right? We live mobile lives, always on the go. There’s a mobile phone in every hand. Car manufacturers build podcast players into the dash. Just as the DVR has changed the way people consume television, podcasting has changed how people listen to audio. Think of it as a DVR for your radio – the stories you love, on demand. If you are building a brand, there is no better place to be than podcasting. It’s a great…

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How to be on a Podcast

A Company Powered by Purpose, with Krista Carroll, Latitude

Latitude is a for-profit creative agency, powered by purpose. In November 2009, Krista and her husband were in their 30s and, as she told me, “chasing the American dream really hard.” They were being financially successful but lacked a level of meaning and purpose. It was during a trip to Haiti that they witnessed extreme poverty for the first time. In response to this life-changing experience, they decided to form a social enterprise. In order to avoid debt, Krista, her husband, and two small children moved into her parents’ basement. Their company, Latitude is a for-profit, full-service creative agency. They do amazingly great work in brand design and experience design. What…

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034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

Russ Stoddard of Oliver Russell has been building purpose-driven brands for 25 years. Purpose matters. 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, according to a study conducted by Cone Communications. In another study conducted by World Federation of Advertisers and Edelman, 60% of people said that they are actively seeking brands with a sense of purpose. And, according to Deloitte’s 2015 Millennial Survey, six out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer. Russ Stoddard of Oliver Russell builds brands for purpose-driven companies. He’s…

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034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

006, David Auerbach, Sanergy | Aspirational Branding of a Toilet

November 19 is World Toilet Day. Why? Because globally, about 2.4 billion people, about one-third of the world’s population, do not have access to a basic toilet. Sanitation-related illnesses kill over a thousand children per day. This problem is compounded by the concentration of informal housing in urban setting. This week we are bringing you two stories of hygienic sanitation, starting with David Auerbach and Sanergy. David’s mother was a psychologist and social worker. His father was an economist. It seems to him, that he has always been thinking of social justice. When David was a teacher in rural China, he saw first-hand a lack of hygienic sanitation. In 2010,…

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006, David Auerbach, Sanergy | Aspirational Branding of a Toilet