branding Archives - Tony Loyd

Top Twelve Popular Podcasts 2018, Matt Scott, Let’s Care

December 21, 2018

MattScott asks if there is an easier way to tell your story and build your brand. Note: Between now and the end of the year, we’re counting down the top twelve popular podcast interviews of 2018. It is a people’s choice award, determined by the number of downloads. This interview originally aired on August 27, 2018. You have a message to share – a message that is as unique as you are. You want to tell the world, “This is who I am, and this is what I’m building.” You recognize the power of storytelling, but these things take a lot of time, right? And, there are so many options!…

Dario Otero, editing with one of his young entrepreneurs

Developing Young Entrepreneurs, with Dario Otero, Youth Lens 360

September 24, 2018

Youth Lens 360 is a for-profit marketing company that works with youth. Youth Lens 360 provides visual communication, product marketing, and branding services through the lens of youth ages 14-24. Dario Otero, the founder of Youth Lens 360, has seen first-hand how the education system does not support, nurture or value entrepreneurial thinking. “I’ve found in my teaching and leadership experience that underrecognized youth of color have a naturally creative and resourceful entrepreneurial spirit. That gets ignored in traditional education settings,” he explains. “As a result, youth will eventually lose that capacity and enthusiasm for education. They don’t stay engaged when we don’t connect what they are learning to the real…

Five Steps to Easily Tell Your Story and Build Your Brand, with Matt Scott of 180⁰ of Impact

August 27, 2018

Matt Scott asks if there is an easier way to tell your story and build your brand. You have a message to share – a message that is as unique as you are. You want to tell the world, “This is who I am, and this is what I’m building.” You recognize the power of storytelling, but these things take a lot of time, right? And, there are so many options! Write a blog. Share a live video. Podcast. The choices of how and where to tell your story are limitless. Maybe you’re like Matt Scott. He wants to know if there is a way to easily and efficiently share…

How to be on a Podcast

February 1, 2017

Do you listen to podcasts? Podcasting is hot. Seriously hot. One in every 5 Americans have listened to a podcast in the last month. And more are subscribing every day. It make sense, right? We live mobile lives, always on the go. There’s a mobile phone in every hand. Car manufacturers build podcast players into the dash. Just as the DVR has changed the way people consume television, podcasting has changed how people listen to audio. Think of it as a DVR for your radio – the stories you love, on demand. If you are building a brand, there is no better place to be than podcasting. It’s a great…

A Company Powered by Purpose, with Krista Carroll, Latitude

August 29, 2016

Latitude is a for-profit creative agency, powered by purpose. In November 2009, Krista and her husband were in their 30s and, as she told me, “chasing the American dream really hard.” They were being financially successful but lacked a level of meaning and purpose. It was during a trip to Haiti that they witnessed extreme poverty for the first time. In response to this life-changing experience, they decided to form a social enterprise. In order to avoid debt, Krista, her husband, and two small children moved into her parents’ basement. Their company, Latitude is a for-profit, full-service creative agency. They do amazingly great work in brand design and experience design. What…

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