marketing

How to be on a Podcast

Do you listen to podcasts? Podcasting is hot. Seriously hot. One in every 5 Americans have listened to a podcast in the last month. And more are subscribing every day. It make sense, right? We live mobile lives, always on the go. There’s a mobile phone in every hand. Car manufacturers build podcast players into the dash. Just as the DVR has changed the way people consume television, podcasting has changed how people listen to audio. Think of it as a DVR for your radio – the stories you love, on demand. If you are building a brand, there is no better place to be than podcasting. It’s a great…

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How to be on a Podcast

A Company Powered by Purpose, with Krista Carroll, Latitude

Latitude is a for-profit creative agency, powered by purpose. In November 2009, Krista and her husband were in their 30s and, as she told me, “chasing the American dream really hard.” They were being financially successful but lacked a level of meaning and purpose. It was during a trip to Haiti that they witnessed extreme poverty for the first time. In response to this life-changing experience, they decided to form a social enterprise. In order to avoid debt, Krista, her husband, and two small children moved into her parents’ basement. Their company, Latitude is a for-profit, full-service creative agency. They do amazingly great work in brand design and experience design. What…

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061, Raj Sisodia, Conscious Capitalism, Inc. | Shakti Leadership, Embracing Feminine Energy

Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement. His books Firms of Endearment and Conscious Capitalism were major influences on my thinking about social entrepreneurship. They are part of the reason that I produce Social Entrepreneur today. In this interview, Raj describes the research he conducted on marketing and how he began to understand that there was a better way of doing business – a more conscious form of capitalism. He also talks about his new book Shakti Leadership: Embracing Feminine and Masculine Power in Business. Conscious Capitalism Quotes from Raj Sisodia: “Joseph Campbell talked about, you need to find your bliss, and you can also…

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061, Raj Sisodia, Conscious Capitalism, Inc. | Shakti Leadership, Embracing Feminine Energy

035, Laura Roeder, MeetEdgar.com | Authentic Kindness as a Business Differentiator

If I told you about a startup that reached $1 million in recurring annual revenue, in 11 months, would you be interested in learn more? What if I told you that the founder had bootstrapped her way to success, would you be even more interested? And, this founder was able to accomplish all of this while staying true to her values. I was certainly interested to hear more. Laura Roeder started as a freelance web and print designer, which led to gigs in social media marketing consulting, followed by social media marketing training. She is well known for launching B-School with Marie Forleo. Today, Laura is the Founder of MeetEdgar.com, a social…

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035, Laura Roeder, MeetEdgar.com | Authentic Kindness as a Business Differentiator

034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

Russ Stoddard of Oliver Russell has been building purpose-driven brands for 25 years. Purpose matters. 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, according to a study conducted by Cone Communications. In another study conducted by World Federation of Advertisers and Edelman, 60% of people said that they are actively seeking brands with a sense of purpose. And, according to Deloitte’s 2015 Millennial Survey, six out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer. Russ Stoddard of Oliver Russell builds brands for purpose-driven companies. He’s…

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034, Russ Stoddard, Oliver Russell | How to Build a Purpose-Driven Company

027, Tim Fargo, Tweet Jukebox | Lessons on Starting Your Business

Tim Fargo might know a little something about attracting, converting and retaining new customers. He grew Omega Insurance Services from a three person operation in an extra bedroom to over 300 employees and with revenues in excess of $20 million. After selling Omega, Tim tried his hand at several businesses, some of which were not successful. Tim is the author of the best seller, Alphabet Success, an investor in numerous businesses, and an active adviser to several start-up firms. Today he is the founder of Tweet Jukebox, a software as a service (SaaS) content management system for your Twitter account. Tim launched Tweet Jukebox with only a freemium model. He…

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027, Tim Fargo, Tweet Jukebox | Lessons on Starting Your Business

002, Nathan Chan, Foundr Magazine | Pains and Gains

What success would you predict for this person? He was a sickly child with food allergies, asthma and eczema. His parents, whom he described as coddling, would put a blanket on him if he sat in the yard. His eczema was so bad, he scratched sores on his face. When he went to school, he was a middling student. He was not able to achieve high enough assessment scores to get into his preferred university. He eventually received his college degree despite having failed several subjects. After university he took a job in what he describes as “a really crappy company.” And then something happened. What? Find out more in…

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