Tell the Whole Story

When we tell the whole story, we have hope. It lifts us up. We are energized to make a difference.

You’ve probably heard the saying “If you aren’t outraged, you’re not paying attention.” Yes, there is so much to be outraged about from climate change to civil rights. Outrage is the appropriate first response to these issues.

If you aren’t outraged, all you have to do is look at the latest headlines. If that’s not enough to send you over the edge, log on to Twitter, Facebook or your favorite social media channel. Pretty soon…yup. Outrage.

But here’s the problem with outrage. Constant outrage leaves us feeling powerless, hopeless and cynical. It deprives us of the energy we need to create real and lasting change. We can’t stop at being outraged. To moral outrage, we must add moral courage, which ignites our moral imagination. That becomes a moral compass, which creates a movement.

There is a better way. Let’s tell the whole story. When we tell the whole story – not just about problems, but about the solutions, we have hope. It lifts us up. We are energized to make a difference. There is a name for this. It’s called solutions journalism.

There is a natural relationship between solutions journalism and social entrepreneurs. Social entrepreneurs live their lives at the intersection of moral outrage and moral courage. They tell stories that ignite your moral imagination.

That’s what I’m trying to do here at Social Entrepreneur…tell the whole story. I interview changemakers who are making an impact on the world.

Tell the Whole Story. A Theory of Change. This is the theory of change for Social Entrepreneur

This is our theory of change at Social Entrepreneur.

  • We help social entrepreneurs to tell their stories of social good.
  • Listeners hear the stories and are engaged, informed and inspired.
  • We feature social entrepreneurs from every walk of life: different nationalities, geographies, religions, and genders. They use a wide variety of business models to take on all 17 Sustainable Development Goals.
  • By featuring such a wide diversity of social entrepreneurs, listeners can imagine themselves being a changemaker.
  • Listeners take action. They support social entrepreneurs with time, talent and treasure. Or, they become a changemaker.
  • Therefore, more social good is created in the world.

When you’re part of this community, you’re making this happen. When you listen, share on social media, leave a review or tell a friend, you’re part of the tribe.  You’re telling the whole story.

Leadership Development Expert
About the Author
Tony Loyd is a leadership development expert. He is a best-selling author, keynote speaker, and coach. He helps purpose-driven business leaders to thrive so that they can connect and contribute at a deeper level. Find out more at

4 comments on “Tell the Whole Story

  1. Kristine Ryan says:

    Inspiring and powerful, an important message beautifully delivered. Thank you Tony for giving words and a way to move beyond moral outrage.

    1. Tony Loyd says:

      Thank you, Kristine. I feel like I’ve been in the messy middle of a long journey, but I’m starting to find my way home. Thanks for being on the journey with me.

  2. raaobrien says:

    Great and well done appeal to change the dialogue! I feel similarly in our approach to the outrageously unbalanced statistics of health and wellness for individuals with disabilities — for whom culturally and structurally ingrained barriers KEEP individuals with disabilities from access to healthy, active, INCLUSIVE opportunities. Our video, and our work, takes that outrage and channels it into proactive, systemic change. To change how our community operates. To shift old dialogue into new initiatives which create TRUE inclusion…and greater health for all of our communities.

  3. Sandy Cloud says:

    Yes! So ready for conversations that build ideas rather than rants that drain my energy. Love this talk, Tony!

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